Interested in practical emerging technologies and human-centric solutions, my work is focused on developing creative strategies, visual identities and design systems to advance brands and enhance experiences.
Motivation for my intentional processes and research-intensive interdisciplinary collaboration is the creation of meaningful and positive change through the expansive discipline of design.
Practicing independent design and creative direction, I have been fortunate to work with companies, agencies and studios including Magic Leap as the Director of Brand, JKR, Wolff Olins, Gretel and others.
Experience
Education
Leaders of Learning Program
Harvard GSE
Master of Fine Arts, Design
Boston University
Bachelor of Arts, History
Minors in Mathematics and Physics
The University of Texas at Austin
Features
- Ad Age
- Brand New
- Clio Awards
- Communication Arts
- Creative Boom
- D&AD Awards
- Digital Arts
- Experience Design & Technology Awards
- Fast Company
- Field Mag
- Forbes
- Newspaper Print Club
- Transform Magazine
- Typewolf
Collaborators
- A2 Type Foundry
- BBC Storyworks
- Dalton Maag Type Foundry
- F37 Type Foundry
- First Things Studio
- garden3d
- Mercedes Benz R&D
- Open Range
- Pinnacle
- Piotr Works
- Relay Studio
- Ryan Bugden
- Ryan Lowry
- SantosDilone
- Territory Studio
- XXIX
Clients
- The Athletic
- Brooklyn Brewery
- GoodRx
- Google + Sidewalk Labs
- IBM
- Instacart
- Intel
- MasterClass
- Mozilla
- NI
- Samsung
- Snap Inc.
- Sonos
- Tend
Recent Work
Coming Soon ╳
Magic Leap Identity
Director of Brand
![Magic-Leap_Motion_Logo.gif](https://static.wixstatic.com/media/750f11_0affe943c1124ff699e08b2871044e1b~mv2.gif/v1/fill/w_419,h_512,al_c,pstr/Magic-Leap_Motion_Logo_gif.gif)
Coming Soon ╳
Magic Leap Web
Director of Brand
![NFS_Magic-Leap_Web.jpg](https://static.wixstatic.com/media/750f11_2d72f72637dd47b9898f0921073e2dca~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/NFS_Magic-Leap_Web.jpg)
Instacart Identity
With Wolff Olins
![Instacart.jpg](https://static.wixstatic.com/media/750f11_d7809d8ef52445228314308836b5a46e~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Instacart.jpg)
MasterClass Identity
With Gretel
![NFS_MasterClass](https://static.wixstatic.com/media/750f11_6decbaf01b4048049c4a202539358527~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/NFS_MasterClass.png)
The Athletic Identity
With Gretel
![The-Athletic.gif](https://static.wixstatic.com/media/750f11_c6c336238e6f4f5db9ce65f685e2d2e3~mv2.gif/v1/fill/w_980,h_551,al_c,usm_0.66_1.00_0.01,pstr/The-Athletic_gif.gif)
Get in touch to discuss opportunities for collaboration.
![Nicholas-Samendinger.png](https://static.wixstatic.com/media/750f11_9c38fb246a264a60b2d2f7246ed8c50f~mv2.png/v1/crop/x_84,y_8,w_1752,h_986/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Nicholas-Samendinger.png)
Contact
Coming Soon ╳
Magic Leap Experiential
Director of Brand
![Magic-Leap_Experiential.png](https://static.wixstatic.com/media/750f11_5513e7c042de441388de5c3e786c8a95~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Magic-Leap_Experiential.png)
Nicholas Frederick Samendinger
NI Identity
With Gretel
![NFS_NI.png](https://static.wixstatic.com/media/750f11_8bf858b280e0467dbd7dc9a4b3e25fe8~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/NFS_NI.png)